When I first decided to talk about internet content producers I was going to agree with Chris Pirillo about everything he said. While I still do agree with him on aspects like content producers on the internet being hardworking (as are content producers in all types of media) and the dedication it takes for the producers to make new content on a regular basis.
Instead I figured I would talk about what I know about producing content on the internet. All my content is the written word (or typewritten as the case may be) but between what I do on my own and what I know about the “behind-the-scenes” work on this site/G33k L1f3 brand I figured I would give insight about “the little people.”
One of the biggest problems that plague content producers is creating a following. Once you get your content out in the open you need to have people watching/reading/listening to it and if you can get people to interact with you via comments it feels great. It can take people years to build a decent following on the internet if they are “unknown” when they start out. I know people who are happy when they hit 10 views on their content in a day because for them it is a “big day.”
Another problem some content producers have is putting out content on a timely basis. I know that we get emails here on this site every now and again about putting up content faster. Though I can’t speak for all the contributors on the site I know that some of us have “day jobs” or families or other things that might come up and delay articles on the site, such as this article which I had planned on having up a couple days ago.
Content producers though strive to give their audience, no matter the size, what they want. Most do it in their free time and with no pay but because they are passionate about it keep on doing it for as long as they can sustain it.
There are some platforms content producers can use to try making money, at least the ones who live here in the US, by using Google Ads or other forms of advertising and affiliate links. But those only work if you have people coming to your site and either watching the ads or going to visit the sites/purchasing stuff from the sites. Or if the content producers are backed by a big company like a television network or big internet company like Yahoo or Google.
Chris Pirillo has a huge audience from his time when he was on TechTV and of course he has been building his brand, Lockergnome, since the mid-90’s.
I know what you are asking, how can I build a bigger audience? To answer simply is you start by sharing your content with friends and family who will then (hopefully) share it as well. And enjoy what you are doing, make content you are passionate about and would watch yourself. Don’t be afraid to find like minded content producers and try to work out deals where you each do something beneficial for the other even if it is just mentioning each other in a podcast or article.